Samir Saraiya remembers when the light first went off in his head. He had stumbled across the results of a survey by the condom maker Durex that asked people around the world about, among other things, their use of sex toys. In India, where Saraiya lives, talking openly about sex is still fairly taboo, and sex toys aren’t exactly cocktail-party conversation.
But the survey found, curiously, that a large number of people in India, 13 percent, had actually experimented with sex toys. Saraiya, a former Microsoft executive, was sure the survey was nonsense. “How could so many people be using sex toys if not a single store in India was selling them?” he wondered…read it at Vocativ.